epa10395002 Men and women bathe in ice-cold water during a ceremony at Teppozu Inari Shrine in Tokyo, Japan, 08 January 2023. Forty men and women took part in the ice water endurance ceremony to purify their souls and pray for good health in the new year. EPA/FRANCK ROBICHON

epa10394992 Men wearing only loincloths run to warm themselves up before bathing in ice-cold water during a ceremony at Teppozu Inari Shrine in Tokyo, Japan, 08 January 2023. Forty men and women took part in the ice water endurance ceremony to purify their souls and pray for good health in the new year. EPA/FRANCK ROBICHON